A startup has to grow to survive, so many entrepreneurs change their products or broaden their offerings. Twitter famously started as a podcast service before pivoting to become a microblogging platform. Facebook began as a social network for just Harvard students and has blossomed into a worldwide network of young and old.
These moves were well-planned and executed product developments by companies that are now hugely successful, but is the new feature planned for your three-person startup in the same category? Sometimes, it’s important to turn back to those early ideas when you’re stuck in the fog of running a larger company.
In this contributed article for Upstart Business Journal our CEO Ash Rust tells the story of SendHub's journey and the lessons we learned along the way.
"Sometimes, it’s important to turn back to those early ideas when you’re stuck in the fog of running a larger company. It can remind you of how simple you wanted things to be when you started...We didn’t present businesses with a new idea. Instead, we took a familiar technology and found a way to increase its efficiency for business professionals. Communication is the lifeblood of our economy. Everybody needs to communicate quickly and easily, from CEOs at multinational companies to hourly workers in a restaurant."
Read the full article here: Back to the future: A startup’s journey from SMS and back again