In the early to mid-2000s, entertainment apps like Angry Birds overran app stores. But during the past couple of years, business apps have grown far faster than other types of apps. Between 2014 and 2015, developers built more than 128,000 business apps — a 210 percent increase from the previous year.
Now that enterprise companies have latched on to the app world, the question is no longer, “Is there an app for that?” Instead, today’s business leaders should ask themselves, “Do I really need an app for that?”
Communication is one of the biggest hurdles of business. You need to reach out to prospective customers, contact existing customers, and spread the word about your company. Business leaders face three great hurdles when getting their messages out.
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