A startup has to grow to survive, so many entrepreneurs change their products or broaden their offerings. Twitter famously started as a podcast service before pivoting to become a microblogging platform. Facebook began as a social network for just Harvard students and has blossomed into a worldwide network of young and old.
These moves were well-planned and executed product developments by companies that are now hugely successful, but is the new feature planned for your three-person startup in the same category? Sometimes, it’s important to turn back to those early ideas when you’re stuck in the fog of running a larger company.