Although text messaging is the one channel many of us concede to 24/7, it has struggled to gain traction in the business world. It’s not immediately clear why — 97 percent of us read communications we receive through this medium, and we’ve been texting one another for two decades.
As consumers, we like texts because they’re fast and efficient; 64 percent would rather receive a text than a call. And sales teams love SMS because of its power to boost conversion rates — when sent a text after an initial contact, customers are 112.6 percent more likely to convert. Text alerts offer a way to receive quick information, but they can also lead the user to more complex interactions.
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Everyone loves texting — so much, in fact, that many people will text 100 times rather than make a short phone call. Texting is convenient, fast, and, best of all, requires only a basic cellphone.
So why is it that, while friends and families text one another constantly throughout the day, many businesses fail to take advantage of the most popular form of communication for U.S. adults under the age of 50?
Texting is critical to your personal life, and it can also be a powerful business communication tool.
A startup has to grow to survive, so many entrepreneurs change their products or broaden their offerings. Twitter famously started as a podcast service before pivoting to become a microblogging platform. Facebook began as a social network for just Harvard students and has blossomed into a worldwide network of young and old.
These moves were well-planned and executed product developments by companies that are now hugely successful, but is the new feature planned for your three-person startup in the same category? Sometimes, it’s important to turn back to those early ideas when you’re stuck in the fog of running a larger company.
Thanks to modern technology and shifting workplace norms, something strange is happening at startups: Employees are ditching their desks, teams are fanning out, and offices are becoming ghost towns.
But before you abandon the office for blue skies, take a moment to plan your journey into the remote unknown. Learn how to give your employees the freedom they crave while maintaining order and communication.
What would you guess is the biggest time waster in the office? Would you say that it’s meetings? Employee chatter? Surfing the Internet?Read More >
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